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Touring Exhibition "What’s ‘old‘ anyway?"

Picture credit: Shutterstock ©

Conceived as a part of the Images of Ageing Programme, the touring exhibition “What’s ‘old‘ anyway?“ (original title in German: “Was heißt schon alt?“) was launched by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth in the quest to help our society embrace a fresh and differentiated image of ageing. This has become necessary because the prevailing images of old age tend to be out of sync with the diverse life plans realised by the older persons of today and the strengths they possess.

Importantly, moreover, images of ageing do not only inform cross-generational interaction in an ageing society, but also our personal expectations of what our own journey into old age may look like. This project invites young and old to revisit their ideas of ageing and old age and to start sharing their thoughts and ideas.

The following pages provide useful details and information on how to book the English-language version of the exhibition “What’s ‘old‘ anyway?“:

Here you'll find impressions of the exhibition.


  • 1 pole flag (banner 76 x 182 cm) with base plate
  • Four single sided 100cm x 200cm roll ups including packaging
  • Seven double-sided 100cm x 200cm roll ups, including packaging
  • 1 swing-up literature rack (height 147 cm) – on special request

Click on the link to take a look at the exhibition pieces (PDF, 4,8 MB).

  • The exhibition pieces will be delivered to the exhibitors free of charge in consultation with the BMFSFJ.
  • The exhibitors will be familiarised with the handling of the pieces.
  • The exhibitors must ensure and coordinate the return shipment as agreed.
  • For delivery purposes, barrier-free access to the exhibition venue or consignee’s premises must be ensured.
  • It must be possible to put two shipping crates in store for the duration of the exhibition (each measuring 34cm x 56cm x 110cm).
  • Room size ideally starting at 40 sqm.
  • Ambient conditions: +5° C to + 30° C and max. humidity 70 % no air conditioning.

The material and production costs for the travelling exhibition amount to some 10,000 euros.

Please consult the scheduling calendar to find a time slot for hosting the exhibition.

The flyer can help you to inform the public about when and where the touring exhibition will be shown. You can use this flyer as a print template. Just insert the appropriate dates and venue of the exhibition. If you wish to provide more details (such as directions to the venue), you can do so on an added insert. Should you choose to prepare your own promotional materials, logo and photo usage must be agreed with the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth before they go to print. Please budget for an appropriate lead time.
Flyer for download as a PDF file, 2,4 MB.

To complement the exhibition experience, you can order the brochure “What’s ‘old’ anyway?“ (an illustrated book based on the photographic and video competition, click here to view) and additional materials (such as “Images of Ageing”-themed postcards or other brochures published by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth) free of charge. All of the brochures and postcards will be shipped separately and must be ordered at an early date and independently of the booking of the exhibition. Please get in touch with us to discuss your wishes concerning the details of your order and the proper delivery date for the brochures.

All exhibition elements must be requested at the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, Division 314, not less than eight weeks ahead of the date of delivery. Please give us a phone call or send us an email with your request.

Federal Ministry for Family Affairs, Senior Citizens, Women and Youth
Mrs. Minnich
Phone: +49 (0)30 18555-2321
E-Mail: referat314[at]bmfsfj.bund.de

Where and when?

Read more about where and when the touring exhibition is to be seen.

click here